Four numbers that matter
- Treatment hours. How many hours a week you actually spend with patients.
- Average fee per hour. What each of those hours earns.
- Costs. Rent, salaries, electricity, equipment, software.
- Retention. How many patients complete their treatment.
Most business decisions move one of these. Clinidiary's reports show the first, second and fourth without Excel.
Your time is what you sell
A physio clinic sells hours of expert time. Every empty hour, late start and no-show is wasted. Owners think hard about filling hours. See no-shows and late cancellations.
Value, not just price
Patients pay for results and for how they are treated: being listened to, a clear plan, starting on time, easy booking. Improve these and price matters less. See raising your fees.
Spend on what saves time
Good software, a tidy treatment room and simple systems pay for themselves. A tool that saves 30 minutes a day is worth far more than it costs. See running a clinic for ₹250 a month.
Even employees benefit
An employed physio who understands the clinic's numbers can ask for a fair raise, suggest improvements and plan their own clinic someday. See running a solo practice.
Money and ethics can go together
The best business decisions in physio are also good care: completed treatment, fewer missed visits, fair fees, honest advice. When they seem to conflict, choose the patient.
Frequently asked questions
Do physiotherapists need business knowledge?
Yes. Understanding hours, fees, costs and retention helps you earn fairly and plan your career.
Is it wrong for a physio to think about money?
No. A financially healthy clinic gives better care.
Where can physios learn business skills?
Mentors who run clinics, IAP events, and simply tracking your own numbers every month.