Signs of a good niche
- You enjoy it. You will work on it for years.
- There is demand nearby. Enough patients in your area need it.
- Someone refers it. Orthopaedic surgeons, gynaecologists, neurologists, coaches or gyms who see these patients.
- It is specific. "Cricket and running injuries" is a niche; "sports" is too broad.
Examples
- Sports injuries and return to play.
- Women's health, pregnancy and post-natal care.
- Stroke and neuro rehabilitation.
- Senior citizens and fall prevention.
- Knee replacement and post-operative rehab.
- Back and neck pain in IT professionals.
Build real expertise
Courses, reading, mentoring and many patients. Measure outcomes so you know you are good, not just say it. See measuring outcomes.
Get known for it
- Make videos and posts about it. See YouTube, Instagram and blogs.
- Meet the doctors and groups who see these patients. See building a referral network.
- Run a class or workshop for them.
Keep a general practice too
Most niche physios still see many other patients. The niche is what you are known for, not all you do.
Let it grow
A niche opens doors to teaching, online programs and workshops. See teaching other physios.
Frequently asked questions
Should a physiotherapist specialise?
Many benefit from being known for one area. It brings referrals and deep expertise.
Will a niche reduce my patients?
Usually the opposite. Being known for something brings more referrals.
How do I choose my niche?
Pick something you enjoy, with demand in your area and doctors who see those patients.