Ask first, always
Add only people who agreed to receive your updates. A patient's number for appointments is not permission for promotional messages. Ask separately, note the answer, and always give an easy way to stop. Indian data protection rules also expect you to use personal data only for the purpose it was given. See patient data security.
Give a reason to join
- A useful one-page guide: "5 exercises for neck pain at work".
- First chance to join new classes and workshops.
- A short monthly update with practical advice.
Collect sign-ups
A form on your website, a tick box on your intake form, and a line at the end of your videos and posts. See intake forms and YouTube, Instagram and blogs.
What to send
Mostly useful advice, sometimes an offer. Three helpful messages for every one that sells something. Short, simple and in the language your patients use.
Use it for launches
Before you make an online program or a workshop, ask your list what they want. They are your first buyers and your best feedback.
Keep it separate from appointment messages
Appointment reminders are part of care. Promotional updates are marketing. Keep them separate, and never send marketing to people who said no. See bringing back patients.
Frequently asked questions
Can I send promotional messages to my patients?
Only if they agreed. Their appointment number alone is not permission.
Email or WhatsApp?
Use what your patients prefer. WhatsApp is read faster; email suits longer updates.
How often should I send updates?
Once a month is a good start.